Industries / Moving & junk removal
Junk removal is urgent and local. The company that shows up first and calls back fastest usually gets the job. We build Google Ads, Meta, and local SEO systems around speed, so the calls come in and nobody waits.
Junk removal marketing isn't about clicks. It's about full trucks, the right jobs, and answering before the next company does.
Built around your trucksLeads you can't get a truck to aren't a win. We size campaigns to the crews and trucks you have on the road, and shift budget toward the days and areas you need filled.
Speed to lead is the whole gameMost junk removal customers call two or three companies and book whoever answers. Missed-call text-back and instant follow-up keep you first in line, even when your crew is mid-job.
Job value, not just job countA full garage cleanout and a single-couch pickup aren't the same lead. We steer spend toward the bigger loads, estate cleanouts, and commercial work that make the day worth running.
You'll know what we're doingA shared Slack channel, weekly status updates, and monthly performance calls tied to booked jobs and revenue. No portal you have to log into just to find out nothing happened.
Eight pieces, working together, from the first search to the booked pickup.
See how each works: Google Ads · Local SEO · Meta Ads · Websites
Google AdsBuilt around urgent searches like “junk removal near me” and “same day junk pickup,” with negative keywords that filter out donation and free-pickup traffic.
Local SEO & Google Business ProfileSo you show up in the map pack in every neighborhood your trucks cover.
Meta AdsSeasonal cleanouts, move-outs, and estate jobs, shown to homeowners before the pile becomes urgent.
Quote-ready landing pagesFast, mobile-first pages that make it easy to call or describe the load.
Speed-to-lead follow-upMissed-call text-back and instant replies in GoHighLevel, so no lead waits for a callback.
Service-area pagesBuilt for each city and suburb you haul from, not one page trying to rank everywhere.
Review generationSystems that turn finished jobs into the reviews that win the next call.
Call tracking & reportingSo you know which campaigns fill the trucks, not just which ones ring the phone.
Industry insight
Junk removal is one of the most urgent searches in home services. Someone's clearing out a garage this weekend, closing on a house, or dealing with an estate, and they want it gone now. Most of these searches happen on a phone, and most end with a call to whoever shows up first and answers fastest.
That makes the map pack and speed-to-lead more important than almost anything else. Ranking in the top three map results for “junk removal near me” in each neighborhood you serve, and answering every call or text within minutes, wins more jobs than a clever ad ever will.
Job value varies widely. A single-item pickup, a full-house cleanout, an estate job, and a commercial haul are completely different leads. Campaigns that treat them the same fill your schedule with small jobs. We separate them so the budget goes where the margin is.
Demand also moves with the calendar: spring cleaning, summer moves, and end-of-month move-outs all create predictable spikes. Moving work adds scheduled demand on top of the urgent calls. Campaigns that plan for those windows keep trucks full instead of feast-or-famine.
Results from Ballard's Moving & Junk in Connecticut, running Google Ads with us.
return on ad spend
of revenue from ads
more Google-booked jobs per month
“The last few days we've been getting calls all day! … Yesterday we got a call for one of our biggest moves this summer.”
Gavin Ballard
Owner, Ballard's Moving & Junk
How much should a junk removal company spend on marketing?
It depends on your average job value and how many trucks you can keep busy. We size the budget to the jobs you want, not a number off a chart.
How fast will we get calls?
Ads can produce calls within the first week. Getting those calls to profitable, well-sized jobs usually takes 30 to 60 days of keyword filtering and bid adjustment.
Do you work with moving companies too?
Yes. Moving and junk removal share the same local, mobile-first buyers, and many companies do both. We build campaigns for each service so neither one crowds out the other.
Will you work with our competitor down the street?
No. We don't run campaigns for two companies competing for the same searches in the same market. If we're working with you, we're not working against you.
What if our trucks are already booked out?
Then more calls is the wrong goal. We'd focus on job size, answer rate, and close rate instead, getting more revenue out of the calls you already get.
Book a 30-minute strategy call. We'll look at where you show up for “near me” searches, how fast leads get answered, and what we'd fix first.
or call (512) 812-9040
