The challenge
Class Ceramic Coatings & Detailing had just moved into their first building, with a dedicated bay for ceramic coatings. The new space meant new overhead and technicians who needed a full schedule. Referrals and general detailing work weren’t going to fill coating appointments fast enough, so they needed a steady flow of coating-specific leads.
What we did
We built a Meta lead campaign aimed only at ceramic coating customers. It used instant forms so people could request a quote without leaving Facebook or Instagram. We started at $30 a day and only raised the budget as returns held up, eventually reaching $150 a day. We tested creative continuously and worked with the owner to tighten the process from new lead to booked job.
The results
From March 15 to September 30, 2026, the campaign produced 146 booked ceramic coating jobs worth AUD 200,560, from AUD 19,580 in ad spend. That’s a 10× return on ad spend, or about AUD 134 in ads per booked job. The coating bay stayed busy, and the owner hired additional staff to scale it further.
The leads chart is worth keeping in the crop. It shows volume climbing as the budget scaled, which supports “we only spent more once it was working” better than any sentence can.
